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What are you sustainability efforts?Updated 8 months ago

With each product we create, we recommit to our sustainability journey by approaching every material, ingredient and production partner with curiosity and a desire to learn and grow. Through this, we have discovered innovative ways to walk with a smaller footprint and will continue to do so, with gratitude.

We created our Impact Report to offer a transparent look inside the manufacturing decisions and worldwide charitable initiatives that shaped our sustainability journey to date. Take a read and provide us feedback on ways we can improve.

We look forward to learning and growing together.

In 2022, Intelligent Change offset over a million kilograms of emissions

Offset projects function in different ways. Some remove CO2 from the atmosphere, for example, through reforestation projects, whilst others prevent further CO2 emissions, for example, through the expansion of renewable energies. In addition, projects promote the economic, social, and sustainable development of the region. Each of our projects are certified according to international standards. 

Offsetting CO2 emissions is an important step in effective climate action, alongside avoidance and reduction. As of 2022, our company operations and The Five Minute Journal are certified carbon neutral as a result of offset projects with ClimatePartner. 

Each project we support with ClimatePartner is carefully selected based on the project's ability to provide tangible positive impact, thus ensuring that they improve the lives of local communities as well as the climate.

In 2022, we introduced a pioneering method of cotton sew binding in our journals and planners. By replacing a single thread of synthetic material we were able to remove 1150kg of polyester from the Five Minute Journal and we removed 153kg of glue from all journals and planners.

Responsible materials, intentional products.


Our newest products use 100% recycled, compostable, and FSC™ certified paper. No trees were cut down to create virgin paper to make our products. Our journals are bound in 100% cloth based natural fabrics like cotton or linen that don’t contain synthetic materials such as polyester or plastic.

Alongside material decisions, we believe products must first be designed with efficacy and innovation in mind. By creating products to best fulfil their intended purpose, we are taking responsibility for their performance and impact before, during, and after their useful life.

To achieve this, our products are made from materials that are durable, low-impact with minimal waste, can be fully recycled or returned to the land for compost at the end of their life cycle.

Please read more here.

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